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While death is inevitable, how we remember and celebrate our lost loved ones is evolving.
EDITOR-IN-CHIEF Camille Howard
ART DIRECTOR Ivan Chow MANAGING EDITOR
Ingrid Laurence CONTENT COORDINATOR Anna Neville
W ith winter firmly in the rear-view, we are seeing in spring with another bumper edition of DARE magazine. In this issue, we put Artificial Intelligence tools like ChatGPT in the spotlight (page 70), exploring the many practical ways over 50s can – and already do – use AI in everyday life. And as we report in our Exit Strategy story (page 88), the technology also has a role in how some people farewell their nearest and dearest. So while death is inevitable, as Benjamin Franklin famously observed, how we remember and celebrate our lost loved ones is evolv - ing. According to the new Australian Seniors Cost of Death Report 2023, most over 50s (93%) have noticed
more choice and customisation in modern funerals, with 70% also seeing a greater focus on celebrat - ing life, rather than mourning, and three-quarters (73%) acknowledging traditional elements are becoming less important. Traditional funerals still outnumber more modern approaches, but there are a number of emerging trends in recent ceremo - nies, including the effective use of technology, such as live streaming (60%), video tributes (30%), online memorials (23%) and digital guestbooks (14%). Death may be certain, but how we mark the occasion is up to you.
EDITORIAL INQUIRIES 02 8114 8900 Level 1, 83 Bowman Street, Pyrmont, NSW 2009 daremagazine@mediumrarecontent.com ADVERTISING HEAD OF SALES Steve Koutsoukos 0406 557 817 steve.koutsoukos@mediumrarecontent.com NATIONAL ADVERTISING MANAGER Charisse Villamaria 0403 132 430 charisse.villamaria@mediumrarecontent.com MEDIUM RARE CONTENT AGENCY MANAGING DIRECTOR Nick Smith CHIEF COMMERCIAL OFFICER Fiorella Di Santo ACCOUNT DIRECTOR Heather Jarvis HEAD OF AUDIENCE INTELLIGENCE Catherine Ross HEAD OF CREATIVE PRODUCTION Chantelle Love FINANCE MANAGER Leslie To DARE magazine is published for Australian Seniors by Medium Rare Content Agency (ABN 83 169 879 921), Level 1, 83 Bowman Street, Pyrmont, NSW 2009. ©2023. All rights reserved. Printed by IVE Group. Paper fibre is from sustainably managed forests and controlled sources. No responsibility is accepted for unsolicited material. Articles express the opinions of the authors and not necessarily those of Australian Seniors or Medium Rare Content Agency. ISSN 2652-5593. For a copy of Medium Rare Content Agency’s privacy notice, go to mediumrarecontent.com Australian Seniors Insurance Agency (Australian Seniors) is a trading name of Greenstone Financial Services Pty Ltd ABN 53 128 692 884, AFSL 343079 (GFS), the promoter and distributer of Australian Seniors insurance products. The insurer for car, home, landlords and pet insurance products is The Hollard Insurance Company Pty Ltd ABN 78 090 584 473, AFSL 241436, and for life and funeral insurance products is Hannover Life Re of Australasia Ltd ABN 37 062 395 484, AFSL 530811. Seniors Health Insurance is issued by nib Health Funds Limited ABN 83 000 124 381 (nib), a registered private health insurer. GFS is an authorised agent of nib and receives commission from nib. Seniors Pet Insurance is arranged and administered through PetSure (Australia) Pty Ltd ABN 95 075 949 923, AFSL 420183. The insurer for Seniors Travel Insurance is Allianz Australia Insurance Limited ABN 15 000 122 850, AFSL 234708 (Allianz). Seniors Travel Insurance is issued and managed by AWP Australia Pty Ltd ABN 52 097 227 177, AFSL 245631, trading as Allianz Global Assistance, acting as agent for Allianz. Terms, conditions, limits, and exclusions apply. Sub-limits may apply. Consider the relevant PDS and TMD available at seniors.com.au
Brenard Grobler CHIEF EXECUTIVE OFFICER AUSTRALIAN SENIORS
Australian Seniors has helped hundreds of thousands of Australians protect the most important things in life – whether it’s their family’s future or their valuable assets. OUR AWARDS: Australian Seniors is a multi-award winning insurance brand, with several accolades for its outstanding products and service over the years, including the Reader’s Digest Gold Quality Service Award, the Reader’s Digest Trusted Brand Award in the Funeral Insurance category, ProductReview.com.au Insurance Annual Award, and the Feefo Platinum Trusted Service Award in 2023. OUR MAGAZINE: DARE magazine was created to provide policyholders and over 50s with stories that will inspire you to connect with the world around us.
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